I am preparing a paper for a conference. At some point, I want to show that one area is gaining more interest over another area. Do you think that using a google trend diagram as a supportive (not the main) evidence is a good idea ? My area of research is web information systems.
Yes, you can use it, but treat it like any other source of data.
I have been encouraged to use Google Trends data as supporting evidence by my professors. You would need to explain the implications of the data, including caveats, just like any other type of data. In the case of Google Trends, be careful not to overstate what it is saying. It is only counting searches made on the Google platform, so what does this tell you directly, and what does it imply indirectly?