How do I find research on strategies for recruiting students into undergraduate programs?
I am an assistant professor at a small comprehensive 4-year public institution. My department (chemistry) has implemented a new strategic plan. One of our principle action items involves recruiting more high school students to attend our institution with the intention in majoring in chemistry.
I know that research is conducted, probably at the institution level, on what recruitment strategies are successful in various disciplines. However, since my research background is in chemistry, I am not familiar with the resources to find this research.
I will start with this question: What journals and/or databases should I be reading and using? I know about the Chronicle of Higher Eduction. Which others are good resources?
Update: I would like to find relatively recent reports, preferably in peer-reviewed literature or published by not-for-profits. Strategies that use social media would be great. There is a nice study linked in Dan C.'s answer, but it is from April 2004, meaning the data likely predates Facebook.
Does this webpage have some of the information that you're looking for?
(I recommend the "Factors to enroll" report; it asks for a login, but you can continue as a guest.) Alternatively, you might also find the following pdf useful.