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How do I find research on strategies for recruiting students into undergraduate programs?

I am an assistant professor at a small comprehensive 4-year public institution. My department (chemistry) has implemented a new strategic plan. One of our principle action items involves recruiting more high school students to attend our institution with the intention in majoring in chemistry.

I know that research is conducted, probably at the institution level, on what recruitment strategies are successful in various disciplines. However, since my research background is in chemistry, I am not familiar with the resources to find this research.

I will start with this question: What journals and/or databases should I be reading and using? I know about the Chronicle of Higher Eduction. Which others are good resources?

Update: I would like to find relatively recent reports, preferably in peer-reviewed literature or published by not-for-profits. Strategies that use social media would be great. There is a nice study linked in Dan C.'s answer, but it is from April 2004, meaning the data likely predates Facebook.

1 Answer 1

Does this webpage have some of the information that you're looking for?

https://www.noellevitz.com/papers-research-higher-education/student-recruitment-and-financial-aid

(I recommend the "Factors to enroll" report; it asks for a login, but you can continue as a guest.) Alternatively, you might also find the following pdf useful.

http://www.edgeip.com/media/edgeip/graphics/Research0404.pdf