Suppose a student complete 1 year of a masters degree (2 year program). She then decides to accept a job. Later on, she wants to apply to a PhD program. Would it look bad if she didn't finish the masters program?
I think doing a directly a PhD after a Bc is a very smart move.
Changing course depending on the current need is a valid decision and people should understand it. So I would not worry about how it will look.